Since I use this example in my scenario planning education almost every day I thought it might be appropriate to remind you of this scenario published by Peter Schwartz and Jay Ogilvy in their article Plotting Your Scenarios in the book Learning from the Future (eds Fahey and Randall). It is said to have been … Continue reading Future of the American Automotive industry
Tag: automotive
Automotive industry and the future of mobility
What about the future of the automotive industry? It doesn't look good from an American (or Swedish) horizon, but where is all this going and how are we going to transport ourselves tomorrow?? Yesterday I held a speech at a local conference of entrepreneurship. As usual I talked about scenario planning and it's virtues of … Continue reading Automotive industry and the future of mobility