About

_R022807-3 kopia 4I am a Swedish creative analyst, strategist and a futurist (www.futuramb.se). Early in life, I became interested in areas ranging from computer science to physics, to philosophy to the social sciences. Today my main driving force is to understand and explain how the world is changing and how we ought to act in order to respond to these changes.

Both in my futurist and strategist lines of work I develop methods and models to help individuals and organizations understand the current changes and react in a smart and responsible way. I am convinced that even if we cannot see clearly how the future will play, asking the deeper questions and act wisely is crucial. Otherwise, we will fall victims to strategies coloured by ignorance, fear or denial which in times of fundamental change is a very dangerous path to thread.

My belief is that we clearly are in a transition period between two fundamentally different organizing paradigms. This is causing a lot of turbulence. Some describe it as the Postnormal age, a period when almost all the orthodoxies of the industrial era have broken down, but we have not yet replaced them with new ones.

One could believe that this turbulence forces us the be even more short-sighted and have to react on instinct. I believe the opposite, in times of turbulence and chaos, it is more important than ever that we know ourselves and our aspirations. And based on that insight take a longer view in order to navigate the sea of chaos.

Since late 1990:s I have been working with a lot of different tools from both the foresight and the strategy areas.

  • Scenario planning
  • Business Idea modelling
  • Visual facilitation
  • Business Model Canvas

My work experience

  • Internet pioneer at Volvo in the late 80:s and early 90:s
  • Technology Watcher at Volvo IT
  • Assistant technical attaché for the Swedish Office of Science & Technology in San Francisco
  • Strategist and futures thinker at Volvo Car Corporation
  • Consultant with strategy and scenario planning in the entrepreneurial realm at
    Carlstedt Research & Technology
  • Member of Fluidminds Business Revolutionaries
  • Director of Foresight to Insight at Knowit Business Growth AB

My academic connection is to the Department of Applied IT at University of Göteborg and Chalmers where I teach scenario planning and strategy regularly. I also teach innovation at IHM Business School.

I am also a member of WFSF – World Futures Studies Federation.


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