In Wikinomics blog Brendan Peat writes
In the past Don Tapscott and Nicholas Carr have debated on numerous occasions the topic â€œDoes IT Matterâ€. At the FASTforward 08 conference Andrew McAfee made an interesting comment on how Web 2.0 tools and technologies mean IT will become a more powerful point of differentiation
Look at some of the mainstays in the Web 2.0 suit of technologies – wikis, blogs, social networks, tags, RSS, predictive markets. The collaborative, social, user generated nature of these tools makes it almost impossible to duplicate the value from one organization to another. Sure, technically speaking itâ€™s simple to install and configure Web 2.0 tools, but when you are talking about information technology, getting the information into those tools is an art form. This means that organizations that can leverage Web 2.0 technologies will gain competitive advantage based on the skill in which they use those technologies.
My interpretation of this is that, yes IT definitely matters , if we by IT mean everything which helps us communicate with each other and help us organize everything. If we on the other hand by IT mean the information systems and PC-networks that many company’s refer to as IT, then I give Carr right.
The point is that Web 2.0 and the next generation of IT tools supports the individual and social aspects of organization – exactly the opposite of what the most corporations and their IT-departments want to achieve today.
This means that IT (with the broad all inclusive definition) will mean everything and IT (with the more narrow corporate definition) means nothing. But more importantly: the IT department doesn’t matter anymore.
Maybe Carr should write a new revised edition of his book with a slightly adjusted name?